When is a credit card more like a travel agent?
I received an interesting offer today for an American Express Platinum card today. They obviously think quite highly of me since they were kind enough to append “MD” to my name. In fact this has to be the singularly least credit card-ish offer I’ve ever seen.
It did not give me any details of rates, cash advance fees, or special introductory balance transfer deals. That was refreshingly simple. The benefits are just the opposite including:
Expert consultants of Platinum Travel Service…available every hour of every day.
Concierge advisers standing by, ready to transform your requests into reality.
When flying in the U.S., purchase qualifying Coach-Class airfare on one of six major U.S. carriers, and receive complimentary airfare for a companion with the same itinerary.
Instead of a mere tool used to make purchases, this card is a transaction facilitator. There are literally people available at a moment’s notice to help me spend money on goods and services. They will even make helpful suggestions on things I should be spending money on for a more unique and exclusive lifestyle.
The price of this service? A mere $450 per year.
Sorry Amex. My jetsetter lifestyle had to be put on hold until my dividends can cover it.